Kitchen That Sells a House
The Kitchen is the ultimate tie breaker between two very similar looking
homes. If the layout and most of the rooms are essentially identical,
the sale goes to the house with the better kitchen.
Before putting your house on the market check out the kitchens of your
competitors and see what they are doing to spruce it up—are they
offering some appliances or maybe they have some incredibly chic
cabinetry.
When showing off your kitchen, concentrate on the improvements that you
have made to it. That way the buyers will be ravished by everything that
is new in the space.
As for your target audience - there have been studies that have shown that
women take greater interest in the kitchen quality and there have been
studies that show that women and men take the same amount of interest in
the kitchen. Some have noticed that there is a pattern of the West Coast
being more “liberal” in comparison to the East Coast.
Our recommendation, do not buy into generalizations and air on the side of
caution; just assume that men take equal interest in the kitchen no
matter what.
To Reassure the First-Time Buyers
The kitchen is one of the most expensive rooms in the house. Usually
first time buyers like to have a kitchen that is ready to be used and
that doesn’t need any more work done on it to make it more acceptable.
Make sure that everything is perfect and in place—that the appliances
look as best they can no matter what. Make sure to take any clutter out
so that it will appear to be an efficient and comfortable place.
Impress the Trade-up Buyers
Trade-up buyers tend to look for a more up-scale kitchen. They are
looking to be impressed by how current everything is - especially
appliances and by how able they would be to entertain in the kitchen.
The young professionals live efficiently during the week - eat quickly and
get on with their things, but love entertaining during the week. For
them, then you should concentrate on how your kitchen would save them
time with how efficient it is.
Appealing to the Empty Nesters/Trade-down Buyers
This family is used to having a larger kitchen to accommodate a larger
family. To appeal to them, you have to show them that your kitchen, even
if it is not as big, is very efficient and spacious.
Older couples have a more leisurely outlook on the kitchen. They have
the most time out of anyone to use it - reading a newspaper or watching
the television might be done in the kitchen. Concentrate on sufficient
lighting for the room as well as any safety features.
Should You Renovate Your Kitchen?
After you have looked at your competitors and decided who are the people
you would need to market toward, you should look back and evaluate of
your kitchen. Most likely the work that will need to be done is
purely topical. If you must, though, do serious renovations you should
definitely consider doing so because the kitchen is a big part of your
house sale.
You have a choice—you can either spend the money to renovate the kitchen
or you can just let the sales price be lowered. The disadvantage with
that though is that your house will be compared with the other houses,
and if they have a stronger kitchen then it is more likely that the
other house will be chosen.
Most of the people have a hard time imagining the kitchen
after it has undergone renovations and even though they will know that
your property is not as expensive as the other, their image of the house
will still be tainted by the kitchen. It is known that a renovation is
not a pleasant experience and that would simply make them opt out.
There is a little snag with updating your kitchen - you probably won’t get
all your money back from the cost of renovations. It is a buyer’s
expectation that the kitchen will be at a certain standard and while you
had to pay more money to bring it up to that standard is not one of
their concerns. It is even more the case if you are going up against
much stronger kitchens.
Updating the kitchen will make the place look much more attractive and make
sell much quicker.
Make Your Kitchen an Everyone's Space
It is difficult for the buyers to have to imagine themselves living in
that space that is not theirs. If it is too personalized, it becomes an even tougher task.
Make sure to remove any items that mark it as your kitchen—smells
especially. You should also consider making the pallet a bit more
neutral if you have bright colors in the space.
The kitchen differs from the other rooms in the house in that antique
qualities don’t exactly give it a special charm. The newer it looks the
more efficient, low maintenance and care-free it looks. You do not have
to go through taxing repairs, you can simply use some cosmetic repairs
to make your kitchen look much more newer.
Importance of Major Kitchen Appliances
The first thing to be noticed by your potential buyers are the make,
model, and appearance of your major appliances - refrigerator, stove,
trash compactor. They are aware of the fact that those kitchen appliances are quite expensive and
that the better they are the better statement they will make about the
kitchen. This would be more important to the “trade-up” buyers.
No matter how spoiled the buyer is, there still is a hierarchy of
appliances that are more important than others.
The stove and the refrigerator are definitely the most important major
appliances. They should definitely be replaced if needed. Then comes the
dishwasher - it is present in most homes today, but many are still sold
without it. You do not have to necessarily update your dishwasher if
resources don’t allow. Unless you are planning to sell your home in the
very top price ranges, you do not have to worry about it. Trash
compactors are definitely far from being a necessity so unless you are
selling a home that is meant to offer incredible luxury, you should just
save your money.
If your appliances are pretty well maintained and are in good working
order, do not worry about updating to new ones, but there are a few
cosmetic approaches that you can take to spruce up their appearances.
Color's What Matters
Appliances do not change design and shape very often. The big tell-tale sign of
the age of an appliance is the color. The color changes with every “new model”
that comes out. Look at what colors are out there that you may like to paint
your appliances—seeing the latest colors will make them think that the appliance
is a new one. On that same note, if the potential buyer walks in and sees more
dated colors, then they will be turned off the kitchen.
If you have some appliances that have older colors, you can have them
professionally repainted by an “Appliance Refinisher”. It will cost anywhere in
the neighborhood of $50-$200. Some will repaint them right in your home, but
others may like to take them to their shop to do so. There are spray paints
available for appliances if you decide to do so yourself.
White is the best color because it rarely clashes with what someone would expect
from an appliance, but there are other colors that would be pretty safe—lighter
sang colors, or anything neutral.
If you just need to fix up some minor scratches or chipped paint you should call
the manufacturing company to have touch-up paint sent today.
It Doesn't Have To Be New to Look Like New
Make sure that all of your kitchen appliances are clean because it you can
easily clean off the stains. There is no excuse for stained appliances
because a negative image of the kitchen can set a negative tone for the
rest of the home. You can clean with rubbing alcohol and shine the
appliances with car wax, don’t forget chrome polish because even the
smallest details will make a huge difference.
If the overall kitchen appearance of an appliance looks stained and yellowed,
mix some bleach with baking soda and warm water - apply with a regular
sponge and let it sit for about ten minutes, then thoroughly wash it
off. Do not forget to clean out your refrigerator and clean off any food
marks that are left behind. A cup of vinegar or a box of baking soda
will help to take out a stale odor that might be left behind.
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